Analytics
Nura Fest 2026
Nura Fest 2026
Completed
Sat 28 Jun 2026 · Uhuru Gardens, Nairobi · 4,200 attendees
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Benchmark against
Category avg
Your past events
Similar event
Deltas shown vs the festival category average
Gross revenue
KES 20.4M
↑+34%
vs Category
Tickets sold
4,200
↑+18%
98% of capacity
Sell-out pace
19 days
↑+9%
to reach 90%
Avg spend
KES 4,850
↑+22%
per buyer
Sales velocity
This eventCategory avg
Daily tickets sold over the 8-week on-sale window
8 wks outOn-sale peakEvent day
Purchasing power
Basket size per buyer · avg KES 4,850
Under KES 2,500
22%
KES 2,500 – 5,000
41%
KES 5,000 – 10,000
27%
KES 10,000+
10%
Payment method
M-Pesa 74%Card 22%Other 4%
Where buyers come from
Nairobi drives 68% · strong Westlands & Kilimani cluster
Top areas by ticket volume
Nairobi heat map
Westlands
24% · 1,008
Kilimani
19% · 798
Kileleshwa
14% · 588
Lavington
11% · 462
Rest of Nairobi + upcountry
32% · 1,344
Who they are
Age & gender of ticket buyers
26%
44%
20%
8%
2%
18-24
25-34
35-44
45-54
55+
Female 54%Male 44%
How they found it
Instagram
38%
Word of mouth
24%
SoldOut discover
18%
TikTok
14%
Email
6%
New vs returning
62%
new
New buyers
2,604 · first SoldOut order
Returning
1,596 · been to a past event
Revenue mix
General tickets
KES 11.2M
VIP tickets
KES 6.1M
Merchandise
KES 2.6M
F&B / add-ons
KES 0.5M
Recommended for your next event
Auto-generated from this event vs the festival category average
Audience
Retarget 25-34 in Westlands & Kilimani
This cluster drove 43% of revenue at 2× avg basket. Build a lookalike and open early-bird 6 weeks out.
Channel
Double down on Instagram + creators
38% of buyers came via IG. Word-of-mouth is high (24%) — a referral code could compound it next time.
Pricing
Add a mid-tier ticket at KES 6-8k
27% already spend 5-10k. A tier between GA and VIP captures upgrade intent you're leaving on the table.